$OO Official Publishing
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SOO OFFICIAL
MYCELIAL MAJOR LABEL OS v15.0 · AFRO · URBAN · POP POWERED
$MYC$
SOO Atelier · Mycelial Maison

COUTURE
FOR SOVEREIGN
ARTISTS

Hand-finished in Paris, Florence and Bologna. Priced ×1.40 above the legacy maisons — because the artists wearing it own the masters, the publishing, and the network.

OuterwearNumbered · 88 made worldwide

Mycelial Sovereign Trench

Hand-cut Loro Piana double cashmere, gilded eyelets, interior lined in obsidian habotai with the LuxeEmblem watermark.

vs Hermès Belted Cashmere Trench$9,800
Maison Price · ×1.40$13,720
OuterwearNumbered · 144 per drop

Obsidian Empire Tuxedo

Sicilian Loropiana wool, midnight grosgrain shawl, mycelial silk lining, hand-bound buttonholes in Florence.

vs Tom Ford O'Connor Tuxedo$6,200
Maison Price · ×1.40$8,680
OuterwearCapsule · 240 made

Skywriter Atelier Bomber

Lambskin shell, embroidered Mycelial monogram, gold-foil interior label engraved with the artist's BMI/ASCAP IDs.

vs Louis Vuitton Monogram Bomber$5,450
Maison Price · ×1.40$7,630
KnitOpen · seasonal

Diaspora Cashmere Knit

12-ply Mongolian cashmere, intarsia mycelial veining across the chest, hand-linked seams.

vs Brunello Cucinelli Cashmere$2,890
Maison Price · ×1.40$4,046
LeatherBench-made · Bologna

Zanzibar Coral Loafer

Patina'd Venezia calf, hand-painted coral undertones, gold-thread monogram inside the vamp.

vs Berluti Andy Loafer$2,350
Maison Price · ×1.40$3,290
TravelAtelier · made-to-order

$OO Maison Voyage Tote

Coated chevron canvas, vachetta handles, interior leather plate engraved with member ID and stake balance.

vs Goyard St. Louis GM$2,120
Maison Price · ×1.40$2,968
JewelryPair-numbered · forever

Obsidian Mycelial Cuff

18k black-rhodium gold, conflict-free obsidian inlay, mycelial filigree engraving, locked with the Maison key.

vs Cartier Love Bracelet$7,350
Maison Price · ×1.40$10,290
AccessoryCapsule · 12 colorways

Afro-Diaspora Silk Carré

Heavy twill silk, hand-rolled hems, illustrated mycelial map of the African diaspora — printed in Lyon.

vs Hermès 90cm Silk Carré$545
Maison Price · ×1.40$763
01 · Provenance

Hand-crafted, numbered.

Every piece is hand-finished in Paris, Florence or Bologna and engraved with a serial number tied to the member who reserved it.

02 · Why ×1.40

Sovereign tax.

The premium funds the artist royalty pool, the Africa skyrocket protocol, and the Nostalgia Waves opening-act fund. You're not buying clothing — you're funding sovereignty.

03 · Concierge

Atelier-direct.

Virtuoso members get priority pull, made-to-measure fittings on tour, and complimentary lifetime restoration on every leather and knit piece.